What’s Your Creative Strategy?

Other Super Bowl rants from my twitterstream:
Dear Bridgestone. You’re supposed to sell tires in your ad. Not Mr Potato Heads or Miatas. Maybe start with a better agency. Call me.
Again, Bridgestone? Seriously. Why not just write a jingle if you have nothing to say.
I have no problem with Bridgestone’s entertainment value, they’re just not effective. Sitcoms make you laugh. Ads make you buy.
Love the emotional spot for Ronald McDonald House. Effective spots for Avon and Hyundai.
SuperFAIL. Good news: Marketing bought a Super Bowl Ad. Bad news: Forgot to tell IT they were plugging the web site. vizio.com is down.
Coke, Pepsi, Miller & Bud are big enough to do pure brand ads. The rest of us are not. Blend Awareness & Activation or spend your money on something else.
I’ve always loved the Miller deliver guy. Thewww.1secondad.com are even better — spot on brilliant.
I thought the Coke Picnic Bugs ad was beautiful and it held my attention. It didn’t make me want to drink coke.
Was that funny ad for Monster or Career Builder? As @AmyCurve says “if you put your finger over the logo, will we still know it’s your ad?”
The little kid/inner hero ad really grabs my attention. Unfortunately, in doesn’t make me want to go to Universal.
Strong ad from Teleflora. Way to entertain AND deliver your brand’s benefit.