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Meet. Understand. Connect.
Many traditional groups help people build strong relationships but fail to leverage current technology. Social networks like LinkedIn and Facebook are great for linking up with people far and wide but sometimes lack the human touch foundation of true relationships. As such, Curve Detroit set out to create a hybrid social networking platform, combining the best of online, in-person and in the community social networking that uses all of the latest technologies, yet is easy to understand and use for members of all ages.
The Work: Curve set to work developing a scalable, social media strategy targeted at top professionals in the metro area. Next, the design team created a brand identity for the group including a style guide that helped translate the brand in real world and virtual settings. Our technologists and content creators developed engaging content implemented the tools to help the message spread. We leveraged Facebook, Linkedin, YouTube, Vimeo, email blast, discussion forums, polls and member profiles to bring people together for a common goal.
The Results: With passion, great content and a human touch, Curve Detroit has created the largest social network for business professionals in Michigan -- over 1,900 members and still growing. Notably, over 40% of MCC members are Baby Boomers and another 40% are Generation X. Motor City Connect is helping connect people, ideas and opportunities while forging of true relationships. MCC is helping people find new careers, businesses land with new clients and charitable organizations raise awareness and funds in support of strengthening our community. Curve Detroit executive team members Charlie Wollborg and Terry Bean have become sought after subject matter experts speaking to community organizations around the state on the topic of social networking.
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