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What are you up for?
The genesis of Boyne is Boyne Mountain and its ski runs; however throughout the years, the resort has expanded to become a leading four-season destination. Boyne has it all--championship golf courses, indoor water park, world-class spa--the list goes on and on. But did you know that? Curve's job was to create one-voice communications for all sectors of Boyne. We helped launch a new resort marketing campaign with television commercials that promoted Boyne's variety of active lifestyle opportunities under the same banner. The commercials ran throughout the state of Michigan and in several other areas of the Midwest educating viewers that Boyne is more than just a ski resort. By promoting all of Boyne's properties in one stunning commercial, we consolidated media buys, reduced production budgets and successfully launched a new advertising campaign at a fraction of the cost. What Are You Up For? |
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