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When Choosing an Agency, It's a Good Idea to Check for a Pulse from the desk of the Chief Troublemaker J. Walter Thompson, the founder of Ford's agency JWT, died in October of 1928. George Batten, the "B" in BBDO, Chrysler's ad agency, died in 1918. Leo Burnett, the namesake of one of GM's largest agencies, outlasted them all. He died in 1971. If it's time for the rebirth of the Detroit auto companies, they might want to breathe a little life into their mix of ad agencies. To start with, how about an agency with principals (and principles) that are still alive. Curve Detroit is a small, innovative creative shop focused on breathing new life into tired brands. We challenge the conventional wisdom -- "the way we've always done it". It's our mission to push brands forward. Maybe it's time to look to the future. There's a curve ahead. Return to Charlie's bio. Rant back at Charlie via email.
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