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Making it past the recycle bin
from the desk of the Chief Troublemaker
Advertisers spend a lot of money crafting the perfect direct mail message - often cramming every detail about every feature into the piece. They are so worried about missing a key benefit that they end up overwhelming the prospect with TMI (too much information).
Here's the key: The goal of your message isn't to educate - it's to titillate.
If you don't pique your prospects' curiosity, they won't visit your site, stop by your store or pick up the phone. So often a direct mailing satiates their desire to learn more.
What can you put inside to WOW! them, tickle their curiosity and make them need to contact you?
We're passionate about crafting messages that break through the din and monotony of the daily routine and engage the target. We can help you find what really motivates your prospects. Or, as I like to say, we help our clients "turn heads, capture hearts and make more money."
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