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My patience is LIMITED
from the desk of the Chief Troublemaker I'm afraid we're going to have to fight LLC. I didn't want it to come to this, but you've left me no choice. It's not that your not useful. You are, you are. You help protect small business owners and give us the flexibility to operate as a partnership or a corporation. But you keep sticking yourself in places you don't belong. And quite frankly, I've had enough. What were you doing in that logotype? In a large font size, nonetheless! You're not part of the logo! You're just a descriptor, a legal entity. You're not part of the brand! It would be like me writing MAN at the end of my name every time I signed an email. You don't see other things doing it: there's no Lost TVSHOW, Reuben SANDWICH or Amy PRINCESS. OK. Bad example. Amy will probably start requiring that. More importantly, you'd never see a grown up brand like Nike use a big honking INC in their logo. It's quietly tucked away at the bottom of the ad in very small type where it belongs. Where you belong LLC. So this is you're last warning, LLC. Stay out of the logo design or I'm sending Sophie DOG after ya. Need some help making your corporate identity sing? I just happen to know of a cool little advertising, marketing and design firm... Return to Charlie's bio. Rant back at Charlie via email.
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