$5.5 billion Start Up Signs with Curve Detroit

International Automotive Components (IAC), a new global leader in automotive interiors, has taped Curve Detroit to create IAC North America's first advertising campaign and web site.

"Our team thrives on the challenge of helping to develop a dynamic brand like IAC," said Tom Zahner, Curve's head creative. "We look forward to helping IAC start ahead of the curve."

Headquartered in Dearborn, Mich., IAC's North American team includes more than 18,000 employees in the United States, Canada and Mexico. IAC delivers components for nearly every major auto manufacturer, including the remarkable overhead console on the 2008 Chrysler Town & Country and Dodge Grand Caravan.

IAC's innovative product mix also features environmentally friendly components made from corn, soy and recycled materials. For more information, visit www.iacna.com.

Curve Detroit Adds Baja Fresh to Client List

Baja Fresh has chosen Curve Detroit to develop and implement an in-store and e-commerce marketing communications plan for all Michigan locations.

"Curve is excited to partner with one of our favorite restaurants, Baja Fresh," said Amy MacIntosh, a founding partner of Curve Detroit. "Baja Fresh has been established for flavorful and fresh food. We are proud to provide our services to aid in its continued success."

Baja Fresh is a national quality leader in fresh Mexican food. Its seven southeast Michigan locations are owned and operated by Michigan Mexi-Grill, LCC. For more information, visit www.bajafresh.com.

Curve Named Agency of Record for foneGEAR

Leading communication accessory manufacturer, foneGEAR, LLC, has chosen Curve Detroit as its agency of record for packaging and brand imaging.

Rochester Hills-based foneGEAR specializes in novelty cases, chargers and accessories for cellular devices, IPods and MP3 players. The company is best known for its licensed collegiate and NFL lines.

"We are thrilled to be working as an innovator link for foneGEAR," said Charlie Wollborg, one of Curve's three founding partners. "Curve is looking forward to helping foneGEAR differentiate its products in a very competitive marketplace with head-turning packaging design."

Curve Promotes Kristin Goza to Senior Art Director

Curve Detroit announced today the promotion of Kristin Goza to senior art director, effective immediately. In this new position, Goza will take on more responsibility for the direction of the creative operations of the fast-growing advertising agency.

Goza joined Curve Detroit in January 2005 as an art director, leading the agency in the creation of eye-catching graphic design, as well as mentoring and directing staff.

"During her time at Curve, Kristin has proven herself to be an imperative part of our agency's success," said Tom Zahner, one of Curve's three founding partners. "She has taken a strong role in directing our creative department in order to fulfill our business strategy."

Boyne Mountain Resort has chosen Curve Detroit as an advertising and marketing communications partner, launching a new resort marketing campaign.

The campaign, titled, "What Are You Up For?" includes commercials highlighting Boyne's variety of active, four-season lifestyle opportunities--championship golf courses, indoor water park, world-class spa and snow sports.

"We love doing resort marketing and it's been a real pleasure working with Boyne," said Amy MacIntosh, one of Curve’s three founding partners. "We're excited about the opportunity to promote Boyne as the ultimate Northern Michigan vacation destination."

Curve Detroit was recognized by HAVEN for the agency's two-year contribution of web design and maintenance services.

HAVEN is a non-profit organization dedicated to eliminating domestic violence and sexual assault through treatment and prevention services throughout Oakland County.

Two of Curve's founding partners, Amy MacIntosh and Charlie Wollborg, were presented with an honorary plaque at HAVEN's annual meeting.

"We are proud to support HAVEN and its commitment to erasing violence from our homes and communities," said Wollborg. "Curve Detroit is a true believer in doing well by doing good. We help several area groups fulfill their missions every year."

Curve's charitable clients include Paws with a Cause, the Ted Lindsay Foundation and Just Us Families.