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Cashing In on Checking In
Smart businesses are taking Foursquare's geo-location game to the bank. Foursquare is quickly becoming this year's Twitter. As the number of iPhones, Blackberrys and Android phones explodes in the marketplace, more and more consumers are "checking in" with geo-location social games. "Smartphones are essentially becoming GPS-enabled super computers. Using social media games to reach out and stay connected with customers is smart and cost effective," says Amy MacIntosh, partner at Curve Detroit Advertising, Marketing and Design. GPS made the leap from utility to social game a year ago when startups Foursquare and Gowalla entered the category. These mobile applications allow users to share their current location with friends, find popular hotspots and highlight interesting places off the beaten path. Players score points and achievement badges for chronicling their social activities. With Foursquare users logging more than 44 million check ins, internet titans like Facebook, Yelp and Twitter are entering the game. Geo-location is no longer something savvy business owners can ignore. "If you manage a bar, restaurant, retailer, salon, even a conference or trade show, you must give Foursquare a second look. Used correctly, Foursquare can be a major driver of customer attraction, loyalty, activation, evangelism and profitability," says Charlie Wollborg, partner at Curve Detroit. Smart business owners and marketers are quickly jumping on the geo-location social game bandwagon. National brands like Starbucks, Bravo TV and Tasti-D-Lite have already rolled out Foursquare promotions, but Wollborg sees real opportunity for independent and local brands. "Foursquare's potential for driving foot traffic and impulse purchase is phenomenal. Foursquare is delivering customers in a way that the fabled ‘m-commerce’ or mobile phone commerce only talked about" says Wollborg. Curve is helping companies take advantage of this booming consumer trend. Offering seminars on social media long before people figured out Facebook, Curve has been using social media to grow their own business and help their clients for years. "Cashing In on Checking In" is Curve latest business attraction seminar. The workshop teaches business owners how to use geo-location games like Foursquare, Gowalla, Facebook, Yelp, Brightkite to establish customer loyalty programs, create up-to-the-minute advertising and tap into location-based marketing. "Cashing In on Checking In" will take place at 9 a.m. on Tuesday, May 25th at the Automation Alley headquarters: 2675 Bellingham Drive, Troy, MI. Admission is $40. Register at www.curvedetroit.com/seminars.php.
$5.5 billion Start Up Signs with Curve Detroit
International Automotive Components (IAC), a new global leader in automotive interiors, has tapped Curve Detroit to create IAC North America's first advertising campaign and web site. "Our team thrives on the challenge of helping to develop a dynamic brand like IAC," said Tom Zahner, Curve's head creative. "We look forward to helping IAC start ahead of the curve." Headquartered in Dearborn, Mich., IAC's North American team includes more than 18,000 employees in the United States, Canada and Mexico. IAC delivers components for nearly every major auto manufacturer, including the remarkable overhead console on the 2008 Chrysler Town & Country and Dodge Grand Caravan. IAC's innovative product mix also features environmentally friendly components made from corn, soy and recycled materials. For more information, visit www.iacna.com.
Curve Detroit Adds Baja Fresh to Client List
Baja Fresh has chosen Curve Detroit to develop and implement an in-store and e-commerce marketing communications plan for all Michigan locations. "Curve is excited to partner with one of our favorite restaurants, Baja Fresh," said Amy MacIntosh, a founding partner of Curve Detroit. "Baja Fresh has been established for flavorful and fresh food. We are proud to provide our services to aid in its continued success." Baja Fresh is a national quality leader in fresh Mexican food. Its seven southeast Michigan locations are owned and operated by Michigan Mexi-Grill, LCC. For more information, visit www.bajafresh.com.
Curve Named Agency of Record for foneGEAR
Leading communication accessory manufacturer, foneGEAR, LLC, has chosen Curve Detroit as its agency of record for packaging and brand imaging. Rochester Hills-based foneGEAR specializes in novelty cases, chargers and accessories for cellular devices, IPods and MP3 players. The company is best known for its licensed collegiate and NFL lines. "We are thrilled to be working as an innovator link for foneGEAR," said Charlie Wollborg, one of Curve's three founding partners. "Curve is looking forward to helping foneGEAR differentiate its products in a very competitive marketplace with head-turning packaging design."
Curve Promotes Kristin Goza to Senior Art Director
Curve Detroit announced today the promotion of Kristin Goza to senior art director, effective immediately. In this new position, Goza will take on more responsibility for the direction of the creative operations of the fast-growing advertising agency. Goza joined Curve Detroit in January 2005 as an art director, leading the agency in the creation of eye-catching graphic design, as well as mentoring and directing staff. "During her time at Curve, Kristin has proven herself to be an imperative part of our agency's success," said Tom Zahner, one of Curve's three founding partners. "She has taken a strong role in directing our creative department in order to fulfill our business strategy."
Boyne Mountain Selects Curve Detroit to Head New Resort Marketing Campaign
Boyne Mountain Resort has chosen Curve Detroit as an advertising and marketing communications partner, launching a new resort marketing campaign. The campaign, titled, "What Are You Up For?" includes commercials highlighting Boyne's variety of active, four-season lifestyle opportunities--championship golf courses, indoor water park, world-class spa and snow sports. "We love doing resort marketing and it's been a real pleasure working with Boyne," said Amy MacIntosh, one of Curve’s three founding partners. "We're excited about the opportunity to promote Boyne as the ultimate Northern Michigan vacation destination."
HAVEN Honors Curve Detroit
for its Community Service Curve Detroit was recognized by HAVEN for the agency's two-year contribution of web design and maintenance services. HAVEN is a non-profit organization dedicated to eliminating domestic violence and sexual assault through treatment and prevention services throughout Oakland County. Two of Curve's founding partners, Amy MacIntosh and Charlie Wollborg, were presented with an honorary plaque at HAVEN's annual meeting. "We are proud to support HAVEN and its commitment to erasing violence from our homes and communities," said Wollborg. "Curve Detroit is a true believer in doing well by doing good. We help several area groups fulfill their missions every year." Curve's charitable clients include Paws with a Cause, the Ted Lindsay Foundation and Just Us Families. |
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